I wanted to help people like me who struggle to focus during their daily life routine. The goal was to build a platform that can help people to refocus and enhance productivity.
I created an application that helps users to boost productivity and enhances time management by limiting distractions and beating procrastination.
DISCOVERY
User interviews
Online research
Competitive analysis
DEFINE
Synthesis
Design challenge
DEVELOP
Sketches
Usability testing
DELIVER
The solution
Key takeaways
01 DISCOVER
Discovery stage
FocusTime is developed by following the Double Diamond Design methodology.
I wanted to connect the users’s pain points with a positive user experience solution.
In this step I analysed:
User interviews
Online research & statistics
Current platforms on the market
"How might we help people to stay focused and organised at the same time without getting distracted?"
Why am I doing this?
In order to understand and validate my initial assumptions, I started to do some research to answer the following questions:
1
How people deal with distractions?
2
What are the common pain points and bad habits with the usage of mobile phone?
3
How people manage to focus?
What is the situation "online"?
UK adults hugely underestimate how often they check their phones, studies suggest that is up to 80 times a day
say that despite their best efforts they sometimes can’t stop checking their smartphones when they should be focusing on other things.
Research shows that to regain focus it can take more than 20 minutes.
Reference:
https://hbr.org/2018/08/4-strategies-for-overcoming-distraction
https://www.kcl.ac.uk/news/are-attention-spans-really-collapsing-data-shows-uk-public-are-worried-but-also-see-benefits-from-technology
User interviews
I conducted 1-to-1 interviews to gain qualitative data and validate my initial assumptions. I then grouped the interviews results based on what I thought could be relevant to the case study.
Competitive analysis
At this point, to further validate my assumptions I researched the competitors to analyse the pros and cons and to gather inspirations.
FOCUS KEEPER
I like
Daily and weekly data about your sessions
I don’t like
No tools to block distractions or notifications
I like
Real-time results Status & progress of the tasks
I don’t like
Busy interface when planning a task
I like
Easy way to Install content blocker, app blocker
I don’t like
There is no calendar or reminder feature.
02 DEFINE
Define stage
After the first stage I started filtering out all the information that I gathered previously to define the research outcome and the design challenge.
Main user problem
I began this project to aid people like myself who have trouble staying focused in their daily lives. The main goal was to understand their actions and emotions, especially why they struggle to concentrate and how this struggle manifests
1
No engagement with app
None of the users are using an application for focusing or time management
2
Finding the right tool: a time-consuming task
There are several tools & applications on the market with different features. It takes time to find a good one.
2
Productivity limitations
Reminders and alarms have a limited capacity to cope with distractions and improve productivity.
03 DEVELOP
Development stage
Sketches
In this phase, I drew my initial ideas through some sketches in order to visualise the whole flow of interfaces and how to structure the platform.
Down below, you can find some core features.
1
Filtering notifications
From your contacts and apps in order to receive just the relevant information based on the user's needs
2
Multiple alerts
Providing multiple alerts to help users remembering the task throughout the day.
3
Pomodoro technique
Introduction of the Pomodoro technique to enhance time management and breaks
After the low fidelity was finished, I proceeded with the high fidelity prototype and conducted usability test on users.
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
04 DELIVER
Deliver stage
FocusTime enables you with “allow notifications” feature to filter out notifications from contacts to apps reducing their impact.
Users can select the precise date, set their time, alerts and write down notes to personalise your task.
No more distractions, beat procrastination and boost your productivity with Pomodoro technique, followed by a final recap with a summary of your information.
06 FINAL EVALUATION
1
Success rate
2
Misclick rate
3
Unexpected flow
Contact
Work
Thanks!
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